As a result of this internal and external input, we identified the following 13 salient human rights issues associated with the Company`s activities and business relationships: Safety and health of all workers, security, right to life; Equality / nondiscrimination and related issues / risks; Child labor; Forced migrant labor / forced labor of . It aims to explore some of the macro-environmental factors such as political, economic, social, technological, environmental, and legal that have been influencing both the strategic and the operational decisions of the company. Zach, Adrian, Carlina, Emily and Mary. Coca Cola holds the largest beverage market share in the world (about 40%). - Extensive distribution network. Corporate social responsibility in country. Water usage controversy - Coca-Cola has faced many criticisms over its water management issue.Many social and environmental groups have claimed that the company has a vast consumption of water in water-scarce regions.Besides, people have alleged that Coca-Cola is polluting water and mixing pesticides in water to clear contaminants. Coca Cola PESTEL Analysis - Research-Methodology Technological changes have resulted to more product variety and convenience for customers. Background of Coca Cola Before conducting the PESTEL analysis, one should know its background. These have direct impact on the company because it helps them understand their customers and what drives them. mention it will focus on how marketing environm ent factors of SWOT analysis affect. The Coca-Cola Company The Coca-Cola Company operates in more than 200 countries and markets more than 2,800 beverage products. KO shares grew 10.2% year-to-date. Essay, Pages 13 (3093 words) Views. Coca-Cola will raise prices to offset higher commodity costs, following in the footsteps of Kimberly-Clark and J.M. Strengths and weaknesses are internal factors and are moderately controllable. Altogether 1.7 billion servings of Coke products are consumed every day. Macro-Environment analysis of Coca-Cola Company - Brook Writers Opportunities and Threats - Coca-cola Coca Cola also holds the largest market share of around 48% in the beverages industry. 10 2. . July 30, 2016 / chengxuzhang. It is not controlled by the business organization. 4. Countries that are prone to political instability greatly affect the economic state of the country. The Company. Coca - Cola connects with its audience and customers in a way that other companies do not. Weaknesss, Strategies And Strengths Of The Coca Cola Company 1210 Words | 5 Pages. This Analysis of Coca Cola will elaborate on the internal and external analysis of Coca . PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of The Coca-Cola Company.